Testing & Tracking

Vebsite provides a visual map of click patterns and customer conversions with Click Tracking. You can see what your customers are interested in, visitor behavior, and much more. Vebsite will work with you to ensure that you obtain real-time, usable results and analysis. We manage the integration, installation, analysis and recommendations, and instruct you on how to use the data to make informed business decisions regarding your online marketing campaign. With Click Tracking you can:

• Know which areas of your web page that generates clicks, sales, and/or leads.
• Determine areas of your web page that visitors click on that are not linked (known as “dark areas”).
• Discover which sections of large images and image maps collect the most clicks.
• Identify whether vital calls to action are getting the attention they deserve.
• Track your ROI according to your organizational goals:
• Know what ads, search term, or websites get results, and know what those results cost.

Vebsite’s Tracking System, Web Analytics, and Reporting Service
Vebsite provides a full service setup, support, training, and consultation for our clients. Our professional services include:

• Metrics definitions to measure website performance
• Work with you to establish your desired audience segments for advertising campaigns, define scope and characteristics of target segments, and develop strategies for growth
• Work with your marketing, sales, and IT business components for information to support analytics campaign
• Create, monitor, track, and report appropriate web metrics according to your organizational goals
• Construct tracking dashboards
• Provide analysis for paid search and organic search strategies
• Integrate and implement analytic programs
• Manage development, acquisition, maintenance, and enhancement of analytic tools for overall web channel improvement and productivity
• Create custom variables
• Segment customer behavior
• Perform funnel and fall-out analysis
• Track you marketing campaign performance
• Make recommendations for website changes based on site analysis for improvement in sales, traffic, customer experience, customer behavior, and conversion rates.
• Report a detailed analysis on problem areas or quantifying trouble spots throughout your website
• Development of best practices for tracking and analysis
• Reports on:
• Number of visitors
• What pages visitors view
• Search engines and search engine phrases that are used
• What sites to your visitors come from
• Logistics
• Length of visitor’s stay
• Use of visitor navigation and technology

Client Benefits from Vebsite Tracking, Analytics, and Reporting:

• Track every potential traffic service and referring URL
• Generate higher quality  and targeted leads
• Obtain more qualified visitors at a lower cost
• Increase conversions
• Increase retention rate of customers
• Improve customer and visitor experience on your website
• Analyze customer behavior
• Measure campaign performance and determine effectiveness
• Determine which marketing activities generate the most revenue
• Reports can be exported to Excel or your email inbox
• Customer training and support
• Increased ROI and know exactly where those increases occur

It’s important to know what’s happening on and with your website!
Vebsite’s tracking, analytics, and reporting can give you all the information you need to make sound marketing decisions! Call or email Vebsite Today!