As you know it can be very expensive to attract new
customers. You can cut down on those expenses
by "upselling" to those new customers. For example,
let's say you're selling a computer with a 15" monitor
for $1200. You tell people they can upgrade to a 17"
monitor for only $200 more. That's upselling! Your
goal is to get more money out of the first sale. Below
are ten upselling strategies you can use to increase
your profits.
Deluxe Upsell-You could sell a basic product and
tell people for a little more money they can receive the
deluxe edition.
Money Upsell-You could offer people the rights
to sell the product they are buying from your business.
You could charge an extra $30 dollars to get the
reproduction rights.
Discount Upsell-If you're selling a product people
may order again in the future like shave gel, you could
offer them a second can of shave gel at a discount.
Time Upsell-If you're selling a product or service
people subscribe to, like a magazine, you could tell
them if they subscribe for two years instead of one,
they can receive it half off the cover price.
Quantity Upsell-This is similar to the discount upsell.
The only difference is you increase the discount by
how many products they order. If they order 3 it's a
10% discount, if they order 5 it's a 15% discount.
Package Upsell-When you're selling a product you
could offer similar products in a package deal. Tell
the people the other products are cheaper with the
package deal versus purchasing them separately.
Affiliate Upsell-When you're selling a product you
could offer someone else's product as an upsell. You
would have to make a commission on the product in
order to profit.
Free Upsell-You could offer a free sample or trial
of your product (your first sale would be free) and
then tell people if they order the full version right now
they will get a discount.
Extra Upsell-There are many things you could
charge extra for at the time of sale. It could be gift
wrapping, imprinting, custom designs, etc.
Extended Upsell-If your product comes with a
warranty, you could ask people if they would like to
extend the warranty one more year for only $30.
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