Give people a free online utility. When you offer
a utility that can solve a person's problem, people
will definitely visit your web site.
Offer a free affiliate/reseller program. When you
offer people a free opportunity to make money they
will line up to visit your web site.
Supply news stories related to your site. People
want current news on the topics they are interested
in. You could also include new "how to" articles.
Offer your visitors a free community. People like
to have a place were they can have discussions with
others on a particular subject.
Make people feel safe when they order. Explain
to them you won't sell their e-mail address and all
their personal information will be kept confidential.
Offer free samples or trials of your product. This
will let people experience your product and attract
people to your web site.
Make your ad copy attractive. Your ad should
lists benefits before the features. Include guarantees
and testimonials in your ad.
Remind people to come back and visit your site.
They usually don't purchase the first time. The more
times they visit, the greater the chance they'll buy.
Let people know anything about your business
history. They'll feel more comfortable if they know
who they are buying from.
Give people as many ordering options. Accept
credit cards, checks, money orders, and other forms
of electronic payments.
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