Contextual Advertising

Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content that is displayed by the user. Contextual advertising has made a major impact in the earnings of many websites. Because the ads are more targeted they are more likely to get clicked, thus generating revenue for the owner of the website and the server of the advertisement. A contextual ad system scans the text of a website for keywords and returns ads to the web page based on what the user is viewing, either through ads placed on the page or through pop-up ads. For example, if the user is viewing a site about sports, and the site uses contextual advertising, the user might see ads for sports-related companies, such as sports memorabilia, retail dealers, or ticket sellers. Contextual advertising also is used by search engines to display ads on their search results pages based on what word(s) the user has searched for.

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Now that you’re an expert, here’s what Vebsite will do for you:
Contextual Advertising Services:

• Contextual advertising management
• Campaign setup
• Bid management
• Keyword research
• Development and testing of advertising text
• Video and display advertisements
• Development of special landing pages
• Pay-per-click submissions
• Google AdWords
• Yahoo Search Marketing

• Pay-per-click keyword submissions
• Account registration and activation
• Determine daily/monthly campaign budget
• Assess average bid cost, projected rank position, estimated monthly number of click-throughs
• Keyword selection
• Grouping of selected keyword phrases into keyword ad groups
• Develop display ad according to Google AdWords and Yahoo Search Marketing submission guidelines
• Submit keyword data and text ad
• Linking ads to relevant website pages and/or landing pages
• Setting maximum bids
• Resolve and rejection problems with Google and Yahoo regarding rejected words

• Weekly reports
• Campaign review
• Recommendations for future improvements
• Bid Management and ROI Tracking
• Monitoring keyword bids, keyword positions, and ad rankings
• Adjustment of bid amounts within preset parameters
• Optimizing keyword bids for positions that yield the best return
• Monitoring of preset daily and monthly ad budgets
• Scheduled day parting for peak advertising times
• Monitoring of lost impression share and quality score for Google
• Campaign maintenance
• Campaign review
• Campaign improvement recommendations

• Pay-per-click Campaign Management and Analysis
• Daily and weekly checks on keyword performances
• Evaluation and adjustment of nonperforming keyword listings
• Monthly keyword and ROI analysis
• Modification of existing keyword listings
• Deletion of underperforming keywords
• Keyword research and expansion
• Periodic structural reorganization
• Create and test multiple ads for each keyword and keyword phrases
• Evaluate current landing pages
• Expand with new landing pages
• Quarterly evaluation of competition, keyword changes, and forecasting

Benefits of Vebsite’s Contextual Advertising Campaign:

• Targeted advertising
• Build Links to important websites
• Tap into a huge inventory of text ads on websites across the web
• Increase search engine rankings
• Tap into advertising networks such as Google and Yahoo
• Lower click-through rates for contextual ads
• Maximum exposure at competitive rates
• High ROI

Let Vebsite initiate your contextual advertising campaign and start earning additional returns!

Call or email Vebsite Today!